Users Come First

I found this site through Delicious. I did not read the articles there yet but what really bothers me is instead of finding the most important site element from the user prespective - which is navigaton - on the most user friendliest place - which is either on the top or left side -, i found “ads by Gooooooogle”. Many people integrate Google Adwords on their web sites, but I think you should not trick you visitor by placing it on the left side or on the top to camouflage it as your main navigation.